The Adidas FW22 NMD project epitomized innovation and urban flair, tailored specifically for the debut of the new street wear line. Crafting a bespoke activation, the focus was on creating a display system that exuded both ruggedness and edginess. Drawing inspiration from the bustling concrete jungle of Melbourne's CBD, I conceptualized a display structure crafted from industrial scaffolding, accentuated by dynamic LED lighting. This design not only captured the essence of urban aesthetics but also provided a striking backdrop for showcasing the Adidas FW22 NMD collection, blending seamlessly with the contemporary streetwear vibe.